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16 April

Why Social Media Matters in Real Estate

With the constantly increasing presence of technology in the modern world, networking and building relationships has become more important than ever in order to be noticed through such a saturated environment. Social media has made accomplishing this much easier, with the touch of a button being able to connect two people almost instantaneously.  

Maintaining Connections and Relevance

Over 70% of adults in the United States have social media accounts, with many of them using it as a primary method of networking. This includes not only the people that they care about, but the products, services, and brands in their life, as well. A successful real estate business, which places such an importance on making connections, must be able to utilize every communication tool in order to maximize opportunities for possible leads. Through the integration of Facebook, Instagram, Twitter, Google Plus, and more into your website, we make the most of social media’s opportunity to produce quality leads.

Better SEO Presence in Online Searches

Without effective search engine optimization, your audience will never be able to see your website to get into contact with you. Contributing content and engaging with others on various social media platforms is  a positive factor in encouraging Google to prioritize your site in search results. Our social media integration generates more site traffic, builds more backlinks, and creates more engagement with your personal realtor brand. With more online buzz about your website, the higher it will appear in search results.

Relevant Customizable Solutions

There is no better form of advertising than word of mouth and when buyers share content they find relevant from your site with their friends and family, they are creating more opportunities for people to discover your website and reach out to you. This is more effective than any paid or promotional marketing tool because people put more trust into their personal connections than any professional marketer. Your social media plan can be customized to fit your marketing needs and those of your target audience. You have the possibility of utilizing as many platforms as you want, or keeping it simple if your connections only frequent Facebook or another select network.

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